Start getting extraordinary results from your marketing.

The most effective type of marketing is brand marketing. Yet most businesses and organizations don’t do brand marketing. They do “ordinary” marketing. Which produces ordinary results.

Brand Marketing SuperBoost is for small-to-midsize businesses and organizations that want to do marketing which actually works, to produce results that actually matter.

marketing frustration

Let's be honest: Marketing is pretty darn frustrating.

Results are inconsistent, there are endless amounts of channels and platforms, advertising can become expensive real fast, and algorithms are impossible to figure out. We know. We get it.

But there is a different way — a better way — for businesses and organizations of all kinds and sizes to do marketing that produces remarkable outcomes, both in the short-term and long-term.

It’s called brand marketing.

And it takes the guess work out of growing your business or organization, so you can spend your branding and marketing dollars better, make them go farther, and ultimately reach the pinnacle for any business or organization: the growth flywheel.

In other words, brand marketing will position your business or organization to attract more new customers while increasing your pricing power, which drives more sales and revenues, which can then be reinvested to attract more new customers while continuously increasing prices, and the flywheel gets exponentially stronger.

Welcome to marketing, as it should be.

First, a story.

Did you know that IKEA customers keep their furniture for longer on average?

IKEA furniture is considered cheap, but customers are more likely to keep it for longer than furniture that is already assembled. Why?

The “IKEA effect” is a cognitive bias in which customers place a disproportionately high value on products they partially create.

With this in mind, we (the Brand Marketing Institute) created Brand Marketing SuperBoost, so you can use our signature, holistic frameworks to do marketing — brand marketing — that actually works.

Our methodology is simple: You build it (with our tools), you use it, you win.

Brand Marketing Institute IKEA
balloons with light bulb base

Why do brand marketing?

Aren’t you tired of doing marketing that is inconsistent, unpredictable, or just isn’t working?

Brand marketing is a different way — a better way — for businesses and organizations to dramatically increase their performance and growth (sales, customer lifetime value, etc) while minimizing metrics like churn and customer acquisition cost.

For businesses and organizations of all kinds and sizes, brand marketing is the single-greatest (and most under-utilized) competitive advantage.

trusted by

Brand marketing is so much more than just getting your logo out there.

Every business and organization does some version of marketing and branding, but few do brand marketing.

Branding is a battle of perceived value, and marketing a battle of attention.

Together, brand marketing is the process of increasing the perceived value of your product or service, thus giving you stronger pricing power, greater customer lifetime value, and a distinctive edge over competitors.

In other words, brand marketing is marketing that actually works.

Why Brand Marketing
where the magic happens
brand marketing parts

Brand marketing is a major difference-maker.

Instead of focusing on your products and services (commodities), brand marketing focuses on your business or organization’s “category” (an asset) to generate — for example — more sales and repeat customers, greater pricing power, and higher customer lifetime value.

Through creative storytelling, eye-catching visuals, and compelling messaging, brand marketing done right is a difference-maker for businesses and organizations of all kinds and sizes.

In simple terms, the results look something like this:

The Challenges for Most Businesses and Organizations

Building and growing a successful business or organization is tough. Thankfully, there are three main reasons why brand marketing can uniquely sustain and grow your business or organization.

regular marketing

Marketing is becoming more and more expensive.

The internet used to be a cheap form of marketing, until every business and organization started using it accordingly. Now, both online and offline marketing are increasingly expensive. Brand marketing reduces costs such as customer cost-per-acquisition and churn — making it less costly than any other type of marketing.

trust

Customers have an increasingly high barometer for trust.

Starting a business or organization has never been easier, which means there is more competition in every market now more than ever. Hence why customers are overwhelmed and their BS radar is at an all-time high. Brand marketing is the fastest, most sustainable way to develop and maintain trust with customers, ultimately leading to more sales, revenues, and other valuable metrics.

special

Customer loyalty is at an all-time low.

The way to a customer’s heart is to offer them something unique (or the feeling that they are buying something unique). Brand marketing is the easiest and fastest way to do so — empowering your business or organization to stand out from the competition, retain a higher percentage of customers, and dominate your category over an extended period of time.

Brand Marketing

Regular Marketing

Select Case Studies

Brent’s Deli & Restaurant

B2C

Brent’s Deli increased its year-over-year sales by $300,000 within one year of implementing Brand Marketing SuperBoost.

Fibers & Floors Design

B2B + B2C

Fibers & Floors Design increased their pricing power by 25% and average client spend by 50% within six months after implementing Brand Marketing SuperBoost.

Kado Technologies

D2C

Kado raised $1.2 million in venture capital within eight months of implementing Brand Marketing SuperBoost.

Case studies GIF

how it works

Brand Marketing
SuperBoost

1

Our interactive modules take you through holistic, proven brand marketing frameworks, in an easy-to-follow format.

2

Get started for free! You only pay (if you want) after you have completed all the step-by-step frameworks.

3

Upon completion, you receive your holistic brand marketing strategy immediately via email, plus additional frameworks to give your brand marketing an even bigger boost.

4

You get instant access to Brand Marketing Central, an online portal which includes next steps about how to use and implement your new brand marketing strategy, so you can start seeing vital results.

5

If you prefer, you can choose to have your strategy reviewed and improved by one of the Brand Marketing Institute’s strategists, who will send you detailed feedback via email. Or you can schedule a 1-hour one-to-one strategy session with us to review and improve your SuperBoost together, in a video call.

Results are not everything.
They are the only thing.

More than 35 percent of businesses and organizations worldwide are increasing their investment in brand marketing this year. You should be one of them.

Source: HubSpot

Performance

Better Performance

Whether you are looking to increase revenues, sales, prices, or donations, brand marketing will position your business or organization to perform much higher across your most important KPIs.

Growth

Greater Growth

As they say, you either are in the green and growing or in the red and rotting. Brand marketing supercharges growth, such as greater market share, pricing power, and customer lifetime value, as well as decreasing cost-per-acquisition and churn.

Opportunities

More Opportunities

Brand marketing enables businesses and organizations to more seamlessly pivot, add more products and services, develop beneficial partnerships, raise venture capital, and hire better employees, among many other examples.

Win your industry.

Brand marketing positions your business or organization to stand out from competitors, increase your pricing power, maximize customer lifetime value, and minimize churn.

Win your industry.
Win your customers.

Win your customers.

Brand marketing positions your business or organization to stay top-of-mind in your current and prospective customers’ minds, compel them to pay more for your products and services, and dramatically increase customer loyalty and advocacy (word-of-mouth).

Win your employees.

Brand marketing positions your business or organization to hire better employees, retain them for longer, and have them excited to show up for work every day.

Win your employees.

Who is brand marketing for?

Understandably, the “brand” in brand marketing scares off a lot of businesses and organizations. They think that brand marketing is only for the Coca-Cola’s and Tesla’s of the world. Turns out, brand marketing is for businesses and organizations of all kinds and sizes. Here’s why.

Human-to-Human

Human-to-Human

Ultimately every business, organization, and personal brand is an interaction between two or more humans who are driven by feelings, emotional appeal, persuasion, and psychology.

Emotionally Driven Results

Creativity Wins

Having a big branding and marketing budget can help, but it is neither the holy grail nor a prerequisite to do brand marketing. Nowadays, creativity is the main driver of brand marketing success.

Competitive Advantage

Digital Media

Once upon a time, branding and marketing were relegated to the biggest businesses and organizations because the barriers of entry were very high. But with the advent and evolution of the internet (digital media), the barriers are increasingly minimal.

Brand Marketing Institute brand marketing strategy

What’s Inside

Our modules walk you step-by-step through the most holistic brand marketing frameworks, including:

Word on the Street

For what it’s worth, here is what some of Brand Marketing SuperBoost users have said.

“Before discovering this product, our company was struggling with brand marketing. We tried a little bit of everything, but never had a complete strategy. Not only do we now have a complete strategy, but we learned a much better way to brand and market our business!”

Maia Tihista
CMO, Procare Solutions

“As I’m building my business, I have been looking to build and acquire tangible resources to help me scale. After much searching, and trial and error, I was referred this and could not be happier. It is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched.”

Chris Rodriguez
Owner, iExcel

“I can’t even tell you how often I go back to our brand marketing strategy. I haven’t come across a better resource (not that I’m really looking anymore). I don’t even try to take credit for it when I share it with my colleagues — it’s just that good.”

Anne Murlowski
VP Marketing, Terminus

“This strategy saved us tons of time with their simple, step-by-step modules. I can literally just hand it off to my team and have whoever execute. Our sales increased by 26% in one month after implementing the strategy.”

Laurence Bradford
Owner, learntocodewith.me

“Theory is great, but results are more important. In this aspect, this product is the Holy Grail and a true game-changer. Showing me step-by-step how to elevate our brand marketing has been extremely valuable!”

Greg Edwards
Director of Marketing, Angelpoint

“I’ve spent so much time and money on marketing. I am honestly mad at myself that I did not take brand marketing more seriously sooner. I paid it for dearly. But since SuperBoost, thankfully I have doubled the amount of clients and increased my prices by 50% since diving into this. Highly recommended!”

Casey Kelly
Yoga & Meditation Teacher

Questions? Answers.

If you still have more questions, please contact us.

After more than 10 years of working with marquee brands across the world, we (the Brand Marketing Institute) have made our signature, holistic frameworks accessible to businesses and organizations that want to start doing marketing that actually works: brand marketing.

After you go through our step-by-step brand marketing modules, you will receive a comprehensive strategy via the email address you provide us, plus additional resources via our Brand Marketing Central portal to help you use and implement your strategy.

The process looks like this:

1. Our interactive modules take you step-by-step through holistic, proven brand marketing frameworks, in an easy-to-follow format.

2. Get started for free! You only pay (if you want) after you have completed all the modules.

3. Upon completion, you receive your holistic brand marketing strategy immediately via email, plus additional frameworks to give your brand marketing an even bigger boost.

4. You will also get instant access to Brand Marketing Central, an online portal which includes next steps about how to use and implement your new brand marketing strategy, so you can start seeing vital results.

5. If you prefer, you can choose to have your strategy reviewed by one of the Brand Marketing Institute’s strategists, who will send you detailed feedback via email. Or you can schedule a 1-hour one-to-one strategy session with us to review your strategy together, in a video call.

There are three tiers:

1. Kickstarter: You receive your holistic Brand Marketing SuperBoost after you complete all the modules and submit payment.

You also get access to Brand Marketing Central, an online portal which includes next steps about how to use and implement your new brand marketing strategy.

2. Pro: You receive your comprehensive Brand Marketing SuperBoost after you complete all the modules and submit payment, plus detailed feedback (via email) from one of the Brand Marketing Institute’s strategists within 48 business hours.

You also get access to Brand Marketing Central, an online portal which includes next steps about how to use and implement your new brand marketing strategy.

3. Ultimate: You receive your comprehensive Brand Marketing SuperBoost after you complete all the modules and submit payment, plus a 1-hour one-to-one video call to review and improve your SuperBoost with one of the Brand Marketing Institute’s strategists, according to a date and time that works best for you.

You also get access to Brand Marketing Central, an online portal which includes next steps about how to use and implement your new brand marketing strategy.

Understandably, the “brand” in brand marketing scares off a lot of businesses and organizations. They think that brand marketing is only for the Coca-Cola’s and Tesla’s of the world.

Turns out, brand marketing is for businesses and organizations of all kinds and sizes.

Typically, Brand Marketing SuperBoost customers are founders, CEOs, CMOs, marketing directors, and marketing managers.

Better brand marketing drives three main results:

1. Better Performance: Whether you are looking to increase revenues, sales, prices, or donations, brand marketing will position your business or organization to perform much higher across your most important KPIs.

2. Better Growth: As they say, you either are in the green and growing or in the red and rotting. Brand marketing supercharges growth, such as greater market share, pricing power, and customer lifetime value, as well as lesser cost-per-acquisition and churn.

3. Better Opportunities: Brand marketing enables businesses and organizations to more seamlessly pivot, add more products and services, develop beneficial partnerships, raise venture capital, and hire better employees, among many other examples.

Depending on your speed, the modules take between 25-45 minutes to complete. You need to complete them in one sitting.

Get started and try it out totally free! You only pay after you have completed all the modules. Currently we do not offer any refunds.

Yes and no. AI is great for getting started, but it will not give you the type of detail and sophistication that our frameworks provide. If AI is a cupcake, Brand Marketing SuperBoost is a wedding cake.

The Brand Marketing Institute, founded in 2012, is behind Brand Marketing SuperBoost. We are headquartered in Los Angeles, with additional offices in Tel Aviv and Bangkok.

Our clients include Fendi, the U.S. Embassy, SodaStream, WeWork, W Hotels, LYFE Kitchen, and San Francisco Blockchain Week.

The Brand Marketing Institute is led by Joshua Hoffman, the author of “Marketing That Actually Works,” scheduled to be released in May 2024.

If you would like to work with us in another capacity, please explore our offerings and contact us!

More than 35% of businesses and organizations worldwide are increasing their investment in brand marketing this year.

You should be one of them.

Ultimate

Get $150 off for a limited time!
$347
$ 197
00 one-time
  • Holistic brand marketing frameworks
  • You only pay (if you want) after you complete all the​ modules.
  • Access to Brand Marketing Central online portal
  • A 1-hour one-on-one video call with one of the Brand Marketing Institute's strategists to review and improve your SuperBoost, according to your schedule

Pro

Get $100 off for a limited time!
$197
$ 97
00 one-time
  • Holistic brand marketing frameworks
  • You only pay (if you want) after you complete all the​ modules.
  • Access to Brand Marketing Central online portal
  • One of the Brand Marketing Institute's strategists will review and improve your SuperBoost, and send you detailed feedback via email within 48 business hours.
Popular

Kickstarter

Get $50 off for a limited time!
$97
$ 47
00 one-time
  • Holistic brand marketing frameworks
  • You only pay (if you want) after you complete all the​ modules.
  • Access to Brand Marketing Central online portal

North America

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Los Angeles, CA, USA

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Tel Aviv, Israel

Asia

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Bangkok, Thailand

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