We heart
brand marketing.

We heart
brand marketing.

Our mission is to empower businesses and organizations, of all kinds and sizes, to leverage the single-greatest (and most under-utilized) competitive advantage: brand marketing.

Our mission is to empower businesses and organizations, of all kinds and sizes, to leverage the single-greatest (and most under-utilized) competitive advantage:
brand marketing.

Brand Marketing Institute graphic

The Brand Marketing Institute is a global firm specializing in, you guessed it, brand marketing.

From Los Angeles, Tel Aviv, and Bangkok — meet the one and only company that exclusively champions brand marketing.

Our Story

The economy is a busy place. Great ideas, products, and services do not necessarily win anymore.

By leveraging the distinct and often under-utilized power of brand marketing, we enable businesses and organizations of all kinds, sizes, and industries to achieve their most important goals, such as more sales and revenues, higher lifetime customer value, and greater customer loyalty.

Established in 2012, we are experts at combining consumer psychology, design thinking, brand development, converged media marketing, and customer experience to make your business, organization, or personal brand stand out, step up, and prosper.

This mission starts within our own company, which does the same brand marketing work that we offer to our clients, thanks to a talented group of people who share a distilled passion for brand marketing — as well as our values of curiosity, competency, and courage (and, of course, being a good human).

Be Curious

Lead with questions, listen to learn, and stay humble.

Be Competent

Do work that gets real, tangible, important results to make our clients and partners proud.

Be Courageous

Think, speak, and act with conviction and common sense.

Established in 2012, the Brand Marketing Institute collaborates with visionary leaders and teams committed to driving growth, expansion, and market share — while maximizing customer excitement, loyalty, and advocacy.

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* includes Brand Marketing SuperBoost clients

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Some of Our Clients

Meet the family.

Established in 2012, we are experts at combining consumer psychology, design thinking, brand development, converged media marketing, and customer experience to make your business, organization, or personal brand stand out, step up, and prosper.

Joshua Hoffman

The Institute is led by Joshua Hoffman, a 35-year-old brand marketing strategist born and raised in Los Angeles. Joshua is the author of “Marketing That Actually Works” — which will be available on Amazon beginning in May 2024. He is an adventure-seeker, visionary, minimalist, tireless driver of growth, as well as a patron of sports, history, and philosophy.

Patricia Reyes

Patricia Reyes

Associate Brand Strategist

Richard Friedman

Richard Friedman

Associate Brand Strategist

Becky Thompson

Becky Thompson

Operations Manager

Austin Kemp

Austin Kemp

Agency Manager

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Denise Clarkson

Executive Assistant

Micah Popov

Micah Popov

Director of Technology

Join the team that champions brand marketing.

The Brand Marketing Institute is always on the lookout for talented, hard-working, well-meaning, and even a tad bit quirky people to join us.

Let's have a conversation.

North America

1150 South Olive Street
Los Angeles, CA, USA

Europe + Middle East

10 HaZerem Street
Tel Aviv, Israel

Asia

No. 173 Asia Center Building
Bangkok, Thailand

© 2024 Brand Marketing Institute. All rights reserved.